“US Newspaper circulation falls by 10%” is a statement that confirms the approaching end of print media. The Audit Bureau of Circulations found out that weekly sales of Newspapers fell by 10.6% and 7, 5% on the Sunday’s edition which means that the industry has sold only 44 million copies a day. This is a lower circulation than in the 1940s. According to the Newspaper Association in America the major reason for the drop in sales is the collapse in advertisement revenue. In 2008 the news companies received 16.6% less than the previous year, and in 2009, 28% less than the previous year.
To make up the loss of the advertisement the newspapers had to raise their price which enforced the dropping of sales. Furthermore less advertisement made the newspapers stop delivering newspapers to customers who live in outlying areas. Also many journalists have been laid off, meaning that there is less content in newspapers, so that the customers are now to pay more for less. On one hand, sales are going down, the content in newspapers is getting less, and prices for subscriptions and newspapers are rising. On the other hand the article reports about the increase in Internet news readers. In 2009 there have been 72 Million unique visitors per month, which already represents a larger number than the newspapers sold (Perez-Pena,2009).
http://www.nytimes.com/2009/10/27/business/media/27audit.html?_r=2
Perez -Pena, R., (2009, October 26). U.s. newspaper circulation falls 10% . Retrieved from http://www.nytimes.com/2009/10/27/business/media/27audit.html?_r=2
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